Customers

The Customers area shows the shoppers who have ordered from or signed in to your store. This guide covers finding a customer, reading their history, and understanding how customer accounts work.

How customer accounts work

• Passwordless. Shoppers sign in with a magic link emailed to them — no passwords to manage or reset.
• Per-store. A customer account belongs to your store only. The same email at another Orchard store is a completely separate, unrelated account.
• Created on first interaction. An account appears when a shopper signs in or places an order with their email.

For the integrator’s view of customer auth, see Customer accounts (magic link).

Find a customer

1. Go to Customers in the left nav.
2. Search by email or name.
3. Click a customer to open their profile.

Read a customer profile

A profile typically shows:

• Contact details — email and, if collected, name and phone.
• Order history — every order with status and total; click through to the order.
• Addresses — saved shipping/billing addresses.
• Lifetime value — total spent, useful for spotting your best customers.
• Subscriptions — any active or canceled subscriptions, if your store sells them (day-to-day admin actions live in Subscriptions; the underlying states in Concepts → Subscription lifecycle).

Support tasks

From a profile you can typically:

• Open an order to issue a refund, reship, or check tracking — see Orders & fulfillment.
• Resend an order confirmation or shipment notification.
• Update contact details a shopper asks you to correct.

If your store connects a support tool, customer context may also appear in your help desk; that’s configured under Settings → Integrations.

Privacy notes

• Orchard never asks shoppers for card numbers in your admin — payment happens on Stripe-hosted checkout. You will never see full card details.
• Treat customer data with care. Only collect and store what you need, and handle deletion or export requests according to your store’s privacy policy and applicable law.
• Magic-link request and lead-capture flows are deliberately non-disclosing: they return the same response whether or not an email exists, so the storefront can’t be used to enumerate who has an account.

Common questions

• A customer says their magic link didn’t arrive. Ask them to check spam and confirm they used the right email. Links are short-lived; if it expired, they request a new one.
• Two profiles for one person. They likely used two different emails. There is no automatic merge; handle it manually if your admin supports it, or treat them as separate accounts.
• A customer wants their data deleted. Follow your store’s data-deletion process. Note that order records may need to be retained for accounting even after the account is removed.

Next: see who’s buying what in Reports.