Content

Beyond products, your storefront can publish editorial content — articles, announcements, recipes, landing copy, and similar. This guide covers creating, publishing, and organizing content.

What content is for

Content drives SEO, tells your brand story, and supports campaigns. Typical types:

• Articles / blog posts — long-form editorial.
• Announcements / banners — short, time-bound messages (a sale, a shipping delay).
• Category or landing copy — descriptive text that frames a collection.
• Recipes or guides — depending on your catalog, structured how-to content.

The exact content types your store offers depend on how it was configured. They are served through the /content/[type] API surface — see the API Reference.

Create a content item

1. Go to Content in the left nav.
2. Pick the type (article, announcement, etc.) and click Add.
3. Fill in:
   • Title — the headline.
   • Slug — the URL handle; auto-fills from the title.
   • Body — rich text / structured fields, depending on the type.
   • Featured image — where the type supports one.
4. Save as a draft.

Publish and schedule

1. Review the draft (use Preview if available).
2. Set the status to Published, or schedule a future publish date if your store supports scheduling.
3. Confirm it appears on the storefront at its URL.

To unpublish, set the item back to Draft. The content is preserved and can be republished later.

Announcements and time-bound content

For banners and announcements:

• Set a start and end date so the message appears and disappears automatically.
• Keep copy short and action-oriented.
• Remove or expire stale announcements promptly — an out-of-date banner erodes trust.

Organize content

• Use categories or tags (where offered) so related articles group together.
• Order matters for lists and feeds; set the publish date or a manual sort to control what shows first.
• Cross-link content to relevant products to turn editorial into sales.

Common questions

• My article isn’t showing. Confirm it’s published (not draft) and that its publish date isn’t in the future. Check the slug matches the URL you’re visiting.
• An old announcement is still up. It probably has no end date, or the end date is wrong. Edit it to expire, or unpublish it.
• Images look low quality. Upload higher-resolution images; the storefront resizes from the original.

Next: measure what content and products are converting in Reports.